By: Dominik Schulte-Zurhausen, Marketing Manager, Tellumat TelecomsIf you are an SME enterprise trying to stay afloat in today’s volatile business climate then you are looking for an office ICT solution that suits your sensitive cash flow reality in these uncertain yet opportune economic times.
Searching for a business communication platform that is scalable, reliable, cost effective and packed with all the usual features that big enterprise enjoys can be a frustrating endeavor for any SME. In all probability you have scoured the market place and found a confusing array of solutions that can fulfill one or maybe two of your requirements in isolation only. Alternatively, you have found solutions whose CAPEX and OPEX costs you simply can not justify in your current cash flow situation.
If this is you, then your search is over. It is time for you to let go of your communication headaches and let us, the experts, provide you with an appropriate platform with long term growth potential. This will free you to focus on what is important to you; your business and your future. We are proud to offer to you a platform that addresses all your requirements in an easy-to-use and intuitive package- the Convergence 30 SME communication platform.
The Convergence 30 (C30) is a SME voice and data offering designed and engineered by Lake Communications in Ireland. In its segment, the C30 is the market leader and corporate solution of choice with as much as 45% market share in the UK (source: MZA Q3 07).
About the C30 PBX
In South Africa, we have already sold around 850 systems to our many respected clients including BT, Anglo American and Clicks, all of which are already enjoying the continued benefits that the C30 and Tellumat Telecoms product-service bundled has to offer.
About Lake
Lake Communications is a privately owned company operating out of Ireland with branch offices in the UK and USA. Lake specializes in designing and supplying major international markets with leading edge converged voice and data solutions. Their market strategy is to create strong channel partnerships with distributors around the globe which can augment their product offerings through local market knowledge, product support and technology expertise. Lake`s flagship products are the C30 (OfficeLink in the UK), aimed at the SME segment, and the Sigma which is aimed at the SOHO segment.Our Partnership
Tellumat Telecoms has partnered with Lake Communications to bring Lake`s award-winning all-in-one, solutions to the South African market place.Our joint strategic partnership allows South African SME and SOHO customers to enjoy the benefits of these internationally acclaimed solutions while at the same time having total peace of mind that can only be gained from dealings with a renowned and respected telecommunication and data expert with a vast array of local knowledge, expertise and resources at its disposal.
The Value Proposition
Whether you have a small or medium office requiring between 2 to 40 extensions; whether you require analogue, digital or IP connectivity or whether you operate a single branch or multiple branch offices across the world; The C30 will, without a shadow of a doubt fit your requirements, suit your pocket, delight your staff, partners and customers.
With a C30 platform you not only solve your immediate and future technical business voice and data requirements, but as a result of partnering with Tellumat Telecoms you are also partnering with one of the most respected names in the communication industry in South Africa. The C30 coupled with 'Tellumat Telecoms' expertise and record of service excellence is guaranteed to provide your business with clear, quantifiable and incontrovertible business value from day one.
The C30
The C30 is a modular, full-featured, converged, voice and data solution for the SME environment. Designed from the ground up to serve the needs of the SME market sector which requires proven cost effectiveness, granular scalability and enormous flexibility, the C30 delivers bar none other.
At the C30`s core is a one-of-a-kind modular architecture which gives it its unique appeal and allows it to grow with the enterprise in accordance with your requirements. In essence, the C30 architecture allows you to tailor-make/plug-and-play your own custom-fit communication system. Some of the functionality on offer:- Enterprise-ready telephony feature sets
- Built-in least cost routing (LCR)
- Support for digital exchange lines (BRI/PRI)
- Support for analogue extensions for any ICASA-approved phone
- Support for digital extensions for power users
- Open-standards based IP extensions (SIP/H323) i.e. no vendor lock-in trap
- An extensive voicemail system
- Mature unified messaging features
- Integrated ADSL router
- Build in WiFi Router
- Firewall
- Remote management
- And many more
Scalability
The C30 was designed to be scalable both in terms of extensions as well as exchange line connectivity options. As a minimal configuration the system acts as a traditional stand-alone 8x4 (extensions x exchange lines) PBX whereas as a maximum it can act as a 40x20 (extensions x exchange lines) standalone system and/or a full featured multi-node system with up to a 1000 systems being networked together (SIP Server Required) giving you virtually limitless scalability.
Extension Scalability
The basic system can be extended through 4 additional extension modules which provide 8 additional extension ports per module. This means that the C30 is inherently scalable with regards to extensions and can scale from 8 to 40 extensions in increments of 8 extensions at a time.
Exchange Line Scalability
With the addition of extension modules the system can also grow by 2 exchange line modules. Each exchange line module supports 2 exchange line ports. This means that with regard to exchange lines, the C30 scales from 4 to 20 exchange lines (digital or analogue) in increments of 2 ports at a time.
Reliability
The C30 is a hybrid system supporting both TDM (Time Division Multiplex as in traditional PBX`s) and IP communication (as in next generation converged IP-PBX). Being an inherent hybrid system (TDM and IP) you get the reliability benefits of both the connection (TDM) and connectionless (IP) oriented world. TDM systems do not rely upon the IT switching fabric to provide and maintain dial tone making them easier to deploy and less dependent on IT resources and expertise. IP-PBXs have the benefit of merging voice traffic with data traffic on one converged network infrastructure and providing advanced features such as presence management.
The C30 can also be equipped with a battery backup unit that will ensure that your business is able to receive and make calls during a power failure while analogue exchange lines are automatically switched to particular extensions to allow calls to be made and received on these lines until your businesses power can be restored, thus ensuring you business continuity. In addition to these features, the system can also be setup to automatically report alarms to your maintenance center of choice that will be able to rectify any anomalies before they become a constraining factor on your business.All in all, when blending the C30`s innate reliability assurance features with a strategic business disaster recovery plan then the system can present an always-on and available solution, even in times of disaster when your competitors become non contactable.
Cost Effectiveness
Whether you are a single 2 to 4 extension office or a multi-branch national or international enterprise with up to 40 extensions per branch the C30 is positioned to reduce your monthly communications expense while at the same time empowering your workforce to be more effective and more efficient.Using ‘Least Cost Routing’ (LCR) over multiple providers throughout different times of the day, built-in VoIP interfaces and free-of-charge internal calls, your monthly telephony expense is sure to shrink dramatically.However, the C30 platform is so much more then purely an exercise in cost management. In Tellumat’s view, cost reduction equates to only a fraction of the overall business benefits that a
tailor-made, strategically aligned and accurately implemented communication solution has to offer your business` bottom line. It is these intangible intrinsic efficiency gains, even if difficult to quantify initially, which are a major factor to consider when going through a purchasing decision cycle for a communication solution.As such, I invite you to contact me to request a comprehensive analysis of your business communication requirements in order to present to you a complete cost-benefit analysis in respect to the suitability of the C30 solution to your particular business. We don’t believe in selling PBX`s, we build and grow businesses by gearing them through innovative and cost effective technology.
Features
The C30 hosts a complete set of powerful digital features such as, but not limited to:
- CLI
- Networked call routing
- Direct dialing in (DDI) for a big-company look and feel
- Voicemail
- Auto-Attendant
- Courtesy Service
- Custom Call Routing
- HelpDesk
- Hospitality Services
- And many more
In addition to the standard set of features, you can now enable your business with free intra-site phone calls and enjoy lightning-fast e-mail and broadband access. These features, are of course accompanied with the peace of mind that cyber crime from the external network can not penetrate your C30`s state state-of-the-art firewall thus protecting your valuable business data.
Some select features:
- Make low cost VoIP based calls to anywhere in the world or across the road using the C30`s build in VoIP functionalities.
- Harness the versatility of next generation networks using build in connectivity options to both data and voice networks.
- Deliver integrated content (voice and data) directly to your staff’s desktop (via your corporate network or wirelessly) thereby hugely increasing their efficiency potential.
- Enable your workforce to work and access their data and voice resources remotely, any where any time.
- Take the C30 to the maximum. Network a thousand systems together and create/manage a single dialing plan with up to 50000 extensions.
- Enable your staff to work freely in the office without worrying about missing a single contact point. The C30 allows users to pick up their messages (internally and externally) anywhere in the world using any device available to them. Your staff will be contactable any time, any where on any device.
- Delight your customers by staying open to request 24x7 by utilizing the C30`s powerful call routing features and automated directory services.
In addition to all of the standard traditional and non traditional telephony features, the C30 includes a complete and powerful set of data-voice features such as call recording which allows you to record all of your important calls.
Are you tired of being tied-in to your vendors’ devices? No more. Now you have the freedom to choose from any standard analogue phone or standards (SIP/H323) based IP terminal.
Do you require more control and versatility in your endpoint? No problem, opt for one of our digital telephones which offer a complete feature set to the end user in an intuitive and congruent manner.
Whether you want to setup a small office with a few handsets and a minimalistic feature set or you are planning to equip your global enterprise with carrier grade data-voice tools and features, the C30 will simply mould itself around you and your requirements. Downsize or upsize, move, add or change any part of your system any time, without missing a beat and zero downtime.
In Conclusion
Having highlighted what the system can do, what it is capable of and what organizational demographic is suited to a C30 platform, one can easily become stigmatized into believing that the C30 platform will suit all business profiles. This, simply, is not the case at all.
The C30 platform caters only for businesses (single and multisite) which have a need of between 4 and 40 extensions per branch/office. Anything below or above these boundaries will be more appropriately served through other product-service offering from Tellumat Telecoms product line-up.Furthermore, it is important to stress the point that the C30 platform is intentionally designed as a hybrid solution. It is for these customers, which wish to begin to migrate to VoIP, but are not ready to take the complete leap into a pure IP world just yet. As such, if you require a traditional PBX or pure IP based system then contact us for our alternate product offerings that are more suited to your requirements.Should you:
- Have any further questions
- Require a quotation
- Would like a live demonstration
- Are unsure of the platform`s suitability
- Need a cost/benefit analysis
Then please do not hesitate to contact me at dschulte@tellumat.com
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